A short summary of this guide by Chip Heath & Dan Heath:
- Choose an unexpected, emotional and simple approach to grab the audience´s attention
- Use examples, that explain the problem
- Show a specific person who would benefit from your solution
- Pick 1 or 2 statistics and make them as concrete as possible
- Deliver data within the context of your story
- Put big numbers in context to something familiar
- Milestones, testimonials and next steps build confidence
- Call to action
Peter is a solopreneur in Salzburg, Austria, a husband, and a family father. He runs a little publishing company, and blogs about starting and running online businesses. In his spare time, he enjoys hiking with friends and reading the Bible, and sometimes he takes a trip in his roaring old black 2001 Jaguar XJ8.
