The Ultimate Guide on How to Start an Online Beauty Supply Store

A young woman – let´s call her Dana – decides to start her own online beauty supply store after working for several years in the industry. Dana is passionate about helping others find the best beauty products for their needs and decides to start her own business to do just that. Do you like Dana´s story? Then this article is for you!

Online beauty supply stores are perfect for anyone who wants to start their own business. All you need is a website and an online storefront. This article will teach you how to start an online store and make money from your customers.

How popular are beauty products?

Since the beginning of time, people have been using various substances to improve their appearance. The ancient Egyptians used kohl eyeliner, the Romans used lead-based powders, and the Chinese used mercury in their makeup. Today, we have a much wider variety of beauty products to choose from, and their popularity is constantly increasing. According to a study by Google Trends, the search term “beauty product” was most popular in 2018, and it shows no signs of slowing down.

Market size and growth of online beauty supply stores

Technavio estimates the online beauty & personal care products market to grow at a CAGR of 15% by $ 57.79 billion from 2019 to 2024.

10 trending beauty topics

Knowing the trends of your niche helps you to generate massive traffic and sales for your beauty supply store. With this knowledge, you can create blog articles and youtube videos to attract tons of customers. Google search queries are a great source to determine the trend of certain topics. Here are 10 keywords, that are literally exploding:

jumiso – 210 searches / mo, 2566% growth in 5y

Looking for a natural way to improve your skin? Look no further than Jumiso. This Korean skincare brand offers a variety of all-natural products that will make your skin look and feel incredible. Jumiso is based on the principle that “Nature provides everything we need to be beautiful”, and their products reflect this philosophy. From face masks to body lotions, there’s something for everyone in the jumiso line-up.

mamaearth – 3,600 searches / mo, 7,700% growth in 5y

Mamaearth is a company that was created by two mothers, Varun Duggal and Priya Chetty-Singh. The company focuses on creating natural and organic products for babies, kids, and moms. All of the products are made without any harmful chemicals, sulfates, parabens, phthalates, or synthetic fragrances.

knotless braids – 201,000 searches / mo, 9,900% growth in 5y

There are many hairstyles that can be created with knots, but what if you want a style that doesn’t involve any knots? Knotless braids are the perfect solution! This style is created by dividing your hair into two sections, braiding each section, and securing the ends with elastics. There’s no need to worry about pesky knots getting in your way!

bakkuchiol – 18,100 searches / mo, 9,900% growth in 5y

Bakuchiol is a natural extract derived from the Indian plant psoralea corylifolia. Bakuchiol has been shown to be an effective treatment for acne, with few adverse effects. In addition, bakuchiol may also help to improve the appearance of skin wrinkles.

cerave – 368,000 searches/mo, 1,142% growth in 5y

Cerave is a popular face cream that is available in a variety of formulations to meet the needs of different skin types. It helps to improve the appearance of skin by removing the built-up layers of oil and debris that can cause skin to look dull and dry. Cerave also helps to soothe and protect the skin.

cos de baha beauty – 1,000 searches/mo, 9,300% growth in 5y

A cosmetics brand, that offers a broad range of skincare products.

niacinamide – 135,000 searches/mo, 928% growth in 5y

Niacinamide, also known as nicotinamide, is a water-soluble vitamin and member of the B-complex. It is found in yeast, liver, fish, legumes, nuts, and green vegetables. Niacinamide is synthesized in the body from niacin. Niacinamide has many functions in the body including energy production, DNA repair and maintenance, fatty acid synthesis, and regulation of blood sugar levels.

manscaped – 246,000 searches/mo, 7,400% growth in 5y

Manscaping is the process of removing hair from a man’s body for cosmetic purposes. While the practice is mostly associated with grooming the pubic area, it can also involve hair removal from other areas of the body, such as the chest, back, and arms. Manscaping has become increasingly popular in recent years, with more men seeking to improve their appearance by removing unwanted hair. There are a number of ways to manscape, including shaving, waxing, and using depilatory creams. Some men prefer to do it themselves, while others go to a salon or barbershop.

aklief – 6,600 searches/mo, 9,300% growth in 5y

Aklief is a brand for a trifarotene cream, which is used for acne treatment. Acne is a common skin condition that affects people of all ages. The most common type of acne is called acne vulgaris, which is a result of the overproduction of oil and sebum by the sebaceous glands. Acne can be treated with various medications, including trifarotene. Trifarotene is a topical retinoid that is used to treat acne vulgaris. It works by reducing the production of oil and sebum, and by inhibiting the growth of P. acnes, the bacteria that causes acne. Trifarotene is available as a cream or gel, and it is usually applied once or twice a day. It may take several weeks for trifarotene to achieve its full effect, but it can be an effective treatment for acne vulgaris.

curlsmith – 22,200 searches/mo, 2,500% growth in 5y

Curlsmith is a premium hair care brand, that specializes in products for curly hair.

What are the most popular beauty products?

According to a survey by YouGov, the top 5 products are face wash, mascara, lipstick, foundation, and eyeshadow. These products can be found in nearly every woman’s bathroom cabinet. However, men are also starting to become more interested in beauty products. According to a survey by Mintel, men are starting to use skincare products more than women. Men seem to prefer face wash and deodorant products. Even more interesting is the fact that men are starting to use makeup products. The top 5 male beauty products according to Mintel are grooming, shaving, face wash, deodorant, and hair products.

What makes a good beauty product?

There is no one answer to this question as what makes a good beauty product depends on the individual. However, there are some general things that make a product desirable for most people. A good beauty product should be able to effectively cleanse and moisturize the skin, while also providing other benefits such as anti-aging properties or sun protection. It is also important that the product be easy to apply and not too greasy or heavy.

How does the beauty industry differ from other industries?

One of the first things that you will notice when comparing a beauty product to other products is size. The average beauty product is smaller than most other products we use in our daily lives and so it is more manageable. Beauty products are also very easy to find and you can buy them in any store or even online. This makes it easier to purchase the product and use it immediately. Beauty products are also well known and trusted, with many of them being endorsed by a celebrity or other professional.

What is an online beauty supply store?

An online beauty supply store is a retailer that specializes in selling beauty and personal care products over the Internet. Customers can purchase items such as cosmetics, hair care products, and skin care products. Many online stores also sell nail polish, fragrances, and other accessories. Some retailers offer free shipping on orders over a certain amount, while others charge a shipping fee. Online beauty supply stores typically have a large selection of products to choose from, and some offer exclusive brands that can’t be found in traditional stores.

What are the benefits of an online beauty supply store?

The beauty industry is a multi-billion dollar business. Every day, people are searching for the newest and latest products to help them look their best. And while there are many retail locations that offer beauty supplies, an online store can be a more convenient option. Here are some benefits of shopping for beauty supplies online:

1. You can shop from anywhere.
2. You can find a wider selection of products.
3. You can compare prices easily.
4. You can read reviews before making a purchase.
5. Shipping is often free.
6. Returns are easy.
7. You can order online, and receive your products in a timely manner. 8. Many online beauty stores have easy-to-use payment options and great customer service.

What are the disadvantages of an online beauty supply store?

For example, you may not be able to test products before buying them, and you may not be able to return products if you’re not happy with them. Additionally, shipping times can vary depending on the store, so you may have to wait a while for your order to arrive.

3 Examples of successful online beauty supply stores

As the online beauty supply industry has continued to grow, so too has the number of stores that specialize in selling hair and skincare products online. While there are many such stores to choose from, a few have managed to distinguish themselves as being particularly successful. Here are three examples you should know:

Shop Beauty Depot offers a variety of cosmetics and skincare items, all at budget-friendly prices. Whether you need to stock up on makeup for an upcoming party or are looking for a new skincare routine, you’ll find what you need at Beauty Depot.

Houseofbeautyworld offers a selection of over 500 beauty products, including skincare and make-up. The company also carries a variety of other items, such as hair extensions and accessories. You can also find gifts for your friends and family here.

Sally Beauty is a premier beauty supply company that offers everything you need to create professional-looking hair and makeup. They carry a variety of products, from shampoos and conditioners to eyeliners and face washes.

How could you use AI to make your online beauty supply store unique?

With the current trend of AI, it is no wonder that online beauty supply stores are using this technology to make their businesses unique. AI can help with tasks such as product recommendation, automatic customer service, and personalized shopping experiences. By incorporating AI into your business, you can provide a better customer experience that is tailored specifically to each individual. This will encourage customers to keep returning to your store, and they may even recommend it to their friends.

Reasons to start an online beauty supply store

There are many reasons to start an online beauty supply store. Perhaps you are passionate about hair and makeup and want to share your knowledge with the world. Maybe you are tired of overpaying for beauty products at the mall. Or maybe you just need a creative new way to make money.

Whatever your reason, starting an online beauty supply store is a great way to share your love of beauty with the world. It’s also a great way to make money because the beauty industry is worth billions of dollars. And finally, it’s a great way to be creative, because there are endless possibilities when it comes to creating an online store.

9 Steps to open your online beauty supply store

Step 1 Choose a Niche

In order to be successful with an online business, you need to start by choosing a niche. This means that you need to decide on a specific topic or area of interest to focus your business on. When you have a specific niche, it becomes easier to target your marketing efforts and create content that resonates with your audience. Here are some examples you could consider for your beauty supply store:

• Drugstore Brands
• High-End Brands
• Korean Beauty Products
• Natural and Organic Beauty Products
• Fragrances and Colognes
• Hair Care Products
• Makeup
• Luxury Beauty Brands
• Professional Haircare Brands
• Nail Polish
• Cosmetics

Step 2 Come up with a Name

When choosing a name for a beauty supply store, it is important to take into account the target audience that the store will be catering to. It is also important to choose a name that is easy to remember and sounds professional. Take care of existing trademarks of other companies. You can check U.S. trademarks for free on the website of the US Patent and Trademark Office with the Trademark Electronic Search System (TESS). Just enter your name idea and check the results. If you are not sure, consult a trademark lawyer.

Some things to consider when choosing a name are:

• What type of products does the store carry?
• What is the target audience?
• How memorable is the name?
• Is the name easy to spell?
• Is there a good free domain? (.com)

Check out my free business name generator!

Here is a list of examples for your inspiration:

• Lovelle
• eBelleza
• Lola & Eve
• MyDesire
• Bellezza
• BellezaStore
• BeautyMeMe
• Lovenest
• Be-Lovd
• BelloMio
• L’Nest
• bea
• Hairz
• Pronella
• Hairon
• Skindera
• SkinSet
• FredaDepot
• DrizellaDepot
• BlondeSpot
• SalonStore
• Dewerama

Step 3 Create a Pitch Deck for your online beauty supply store

A startup pitch deck is a presentation used to pitch a startup company to potential investors. The pitch deck contains information about the startup, its products and services, its target market, and its business strategy. It also contains financial information, such as the company’s revenue and profit projections.

In order to create a successful pitch deck for your online beauty supply store, it’s important to consider your target audience, the competition, and what makes your business unique. Start by introducing your business and explaining who you are targeting with your product. Next, outline the features and benefits of your products compared to the competition. Finally, describe how you plan to market and grow your business. Make sure to include any financial projections or statistics that support your claims. By following these tips, you can create a pitch deck that will impress potential investors and helps grow your online beauty supply store.

Key content of your pitch deck:

1. Market stats (market size, growth rate)
2. Target audience (who is your customer)
3. Customer problem (where does the shoe pinch)
4. Your solution (how you help the customer)
5. Business model (how you make money)
6. Marketing strategy (how you get customers)
7. Financial model (how you get profitable)

Tip: Making Presentations That Stick

Step 4 Register Your Business Name

When starting a business, it is important to choose a name for the company. This name will be used on all paperwork, advertisements, and official documents related to the business. In order to register a business name, the owner must file paperwork with the state in which the company is located. The paperwork must include the company’s name, address, and contact information. There is usually a fee associated with registering a business name.

Step 5 Source Products and Supplies

A source for online beauty supply store products and supplies would be a wholesaler. A wholesaler typically has a wider variety of products and a larger inventory than a retailer. They also offer lower prices because they buy in bulk. When sourcing a beauty supply store, it is important to find a reputable, reliable wholesaler with quality products.

Besides famous brands, you may want to build up your own beauty brand. This can be done with private label products, which are not branded with a specific company name. Instead, they are sold under the name of the store that is selling them. These products may be made by the store itself or by a different company, but they are typically cheaper than brand-name products.

Here is a list of 14 wholesalers and private label suppliers for beauty products:

• Wholesale Cosmetics
• Asian Beauty Wholesale
• Essential Wholesale
• Fashiontiy
• AP Beauty & Cosmetics
• Ynny (White label natural cosmetics = your Logo/Brand)
• Totally You (private label skincare products)
• sell (private label beauty line)
• Pravada Private Label
• The Alchemist Labs (Private Label)
• Delia ( Private Label Cosmetics)
• HSA (Private Label Cosmetic Manufacturer)
• Madara (Private Label Organic Skincare)
• PHB Ethical Beauty (Private Label)

Step 6 Set up a WordPress website for your beauty supply store

A web domain is a name that is assigned to a specific website; i.e. mybeautystore.com. The domain name is used to identify the site and to create a unique URL. The domain name is registered with a domain name registrar and is assigned to the owner of the website. At Bluehost, you get a free domain for the 1st year.

WordPress is a content management system (CMS) that allows website owners to easily create and manage their own website content without having to learn coding or web design. WordPress is free and open-source software released under the GPL. It is used by millions of people around the world, including many large organizations, such as The Guardian, Forbes, and The New York Times.

In order to set up a WordPress website for your beauty supply store, you will need to use a web hosting service. A web hosting service is a company that provides individuals and businesses with access to a web server so that they can create a website. There are many different web hosting services available, so you will need to do some research to find the right one for you. I recommend Bluehost, as I use and love this hosting service myself. With Bluehost, I can build a lightning-fast website at extremely low costs. Once you have chosen a web hosting service, you will need to create a website.

A WordPress theme is a collection of files that determine the look and feel of a WordPress website. A theme includes a style sheet that controls the appearance of all the site’s pages and a set of template files that dictate the structure of individual pages.

The steps to set up your beauty supply store on WordPress:

• Choose a domain and hosting (Bluehost)
• Install WordPress (just 1 click with Bluehost)
• Choose a theme
• Add your products
• Set up payment processing (i.e. Stripe or Paypal)

Step 7 Marketing your online beauty supply store

The first step in marketing an online beauty supply store is to identify the target audience. This can be done by conducting market research and segmenting the market based on factors such as age, gender, income, and lifestyle. Once the target audience is identified, the next step is to develop a marketing strategy that will reach these consumers. This may include advertising and promoting the store through various channels such as social media, search engines, and email marketing.

Email marketing has a number of potential benefits for businesses. First, email marketing is an effective way to reach a large number of people. Email lists can be built relatively easily and inexpensively, and once they are created, businesses can send out marketing messages to all or selected subscribers at any time. Additionally, email marketing allows businesses to create personal relationships with customers, which can lead to increased sales and loyalty.

9 ideas to promote your beauty business:

• Start a blog and post makeup tutorials
• Create social media accounts and post images of your products
• Run ads on beauty-related websites and blogs
• Give away free samples with purchases
• Hold a contest on social media, with the prize being a beauty product basket
• Partner with other businesses, such as hair salons
• SEO for beauty supply stores
• Email marketing for beauty supply stores
• Affiliate marketing for beauty supply stores

Conclusion

Starting an online beauty supply store is a great way to get into the business. By following the tips in this guide, you can create a successful store that meets the needs of your customers. Be sure to market your store effectively and provide excellent customer service to ensure a positive shopping experience for your customers.